Category: Meetings

A Presentation Design Agency – That Won’t Send Your Audience To Sleep…

Corporate sales presentations appear in many forms, but it’s fair to say that a large proportion of them are uninteresting – if not downright tedious. Powerpoint design is easy thanks to the intuitive nature of the software, but Powerpoint presentations rarely live up to their potential. Because anyone can use the programme, the job can often be left to someone with the necessary technical ability but no real insight into how it should be used. There’s an appreciation for the capabilities of the software (perhaps manifested in showy effects) but not for the best way to use it to engage and win over your listeners.

If you’ve ever sat through a mediocre sales presentation you’ll have a reasonable idea of what to avoid. Repeating the spoken content on the screen (often word for word) is a classic mistake. Don’t think that this doubles someone’s chances of taking in your message: quite the opposite. Having the material in two different formats distracts your audience from engaging with the one they like better. Just imagine if you were listening to your favourite song but the lyrics were being shown on a screen in front of you.

What’s harder to know is how to get it right, which is why it’s maybe a good idea to enlist the help of a professional. This might either be to write a specific presentation, or to deliver some training so that in future you will be able to make effective sales presentations yourself, in-house. Someone who knows what they are doing and who has a good grasp of your product or service will be able to put together a top quality presentation. You may not know why it works, but it will. It will probably have a simple, clear narrative, with each point leading naturally to the next. The slides will be sparse, not overwhelmingly frequent, and each one will add something unique and useful to what you are saying. They will likely make good use of graphics, or key quotes, though words will not be over-used. They will be uncluttered and quickly comprehensible.

The impact on your sales presentations should be obvious. Powerpoint design can be extremely effective when done well, to complement rather than repeat your spoken presentation. Powerpoint presentations should make best use of the medium, displaying on the screen pieces of information that you want to highlight, or perhaps that cannot properly be communicated in words. Get it right and your audience will take away your message without any difficulty on their part: it will just happen. And that leads to more sales. The return-on-investment of a good trainer or Powerpoint expert should speak for itself.

Please visit https://www.eyefulpresentations.com/

    Presentation Design – for the age of accelerated visual culture

    Powerpoint design has something of a bad reputation: ‘Death by Powerpoint’ is by now a well-known phrase among office workers who have had to withstand countless meetings and presentations in which someone more senior than them takes it upon him or herself to deliver a stream of information that does little more than raise a yawn. Indeed, when that phrase was coined by Angela R. Garber it communicated with a wide audience who had simply had enough of being treated in this disempowering way. In Switzerland last year, the Anti PowerPoint Party formed, promising to decrease the use of Powerpoint amid claims that it decreased the quality of presentations in 95% of cases. This party advocated the revival of the flipchart as a way of getting us more engaged with information again. This would perhaps signal a reactionary move too far the other way, however; the Swiss party might instead look at teaching people how to use powerpoint presentations more effectively. After all, sales presentations delivered on a flip chart would most probably be deemed deficient in images in this day and age.

    In 2012 it has been suggested that some of us look at between 5-7000 images per day, most of them on computer screens. A figure like this suggests that it would simply be anachronistic to return to drawing diagrams and messages with pen and paper. What’s more, you cannot make smooth transitions to audiovisual clips when you’re using a flip chart, while you absolutely can, seamlessly, With Powerpoint. It is time to focus on how we use Powerpoint, then, not whether we use it or not. Perhaps the most important thing to recall is that this piece of corporate software is simply a tool, not a thing with a fixed usage. Granted, it is not easy to remember this, given that we’ve been conditioned to experience Powerpoint used unimaginatively. But it is possible to adapt our ways for the better.

    We might start improving our powerpoint presentations by considering how we ingest information on our screens. Just take a moment, next time you are reading an article online or watching a YouTube clip, to assess whether you are taking in what you are seeing, whether you are impressed by the content, and whether you could improve on your habits in any way. All of these considerations will feed fruitfully into your plans for improved Powerpoint design and sales presentations.

    Please visit http://www.eyefulpresentations.co.uk/

    Powerpoint design is vital to effective communication

    Powerpoint presentations are extremely easy to throw together with a minimum of training. That is both their strength and their failing. Sales presentations are complex undertakings that require effective communication of your idea. But as well as what you are communicating, you need to look at how it is communicated. powerpoint design can either strengthen your presentation – adding to its effect and convincing your hearers of your ideas – or it can badly detract from it. If that’s the case, it may not matter how good your ideas or competitive your package. If you lose your audience with a bad presentation, they’re not going to be interested.

    That’s why Powerpoint has to be employed with a pinch of salt. It’s a fantastically useful program and, used well, it can add significantly to the effect you are hoping to transmit. However, it has become the expectation that sales presentations should be accompanied by a Powerpoint presentation. That adds a pressure to put something – anything – together, even if it is badly thought through. Needless to say, relying on an amateur slide presentation is a recipe for disaster.

    Part of this is simply our culture’s love of multimedia. The more parallel strands of information we can take in, the better. So a talk isn’t complete without visual representations of what you’re saying – pictures and, better still, film clips. The problem arises when these distract from the chief content rather than adding to it. Simplicity is important. But additionally, the presentation needs to contribute something of itself. We’ve all attended lectures where the spoken content is mirrored on the screen – and, quite possibly, in a handout too. Thus the message is simply triplicated, and you could equally skim the handout in five minutes than sit through the hour of speech. It’s frustrating and a waste of time – and something to be avoided in your own presentations.

    So, Powerpoint presentations need to complement, not replicate the content of your sales presentations. Careful powerpoint design will enable you to communicate more effectively, rather than distracting from your spoken message. This is vital, since the expectation that a talk will be accompanied by overheads can force well-meaning but misguided speakers into hamstringing themselves and losing their audience on what would otherwise have been a fascinating talk. If that costs you a contract, then it’s easy to see that a little training or outsourcing can be an investment that is worth making and can pay for itself over and over.

    Please visit http://www.eyefulpresentations.co.uk/ for further information about this topic.

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    I want to have unified communications solutions

    What do people mean when they speak about unified communications solutions?

    Basically, unified communications solutions pull all of the items you use for communications together into a single system. Visualise the advantages of having all your telephones, video, IM and conferencing all in one location.

    Video conferencing and audio visual conferencing definitely came to the fore earlier this year. The Icelandic volcano eruption upset plane travel in Europe, leaving many businessmen stranded. But due to unified communications solutions from Edge Vision, business conferences could still take place!

    Video conferencing software lets you use your computer to conduct meetings with colleagues from all over the planet.

    The ability to be able to do this is essential if you’re trying to achieve a business deal. The difference between triumph and failure regularly comes down to the speed with which you communicate.

    Now contemplate the probable cost saving benefits to audio visual conferencing. The ability to carry on as always with meetings during the volcanic crisis showed organisations that there’s no need to spend enormous sums of money on plane tickets.

    These days you can explain elaborate procedures by projecting images, graphs and PowerPoint presentations in an audio visual conferencing environment.

    Edge Vision realises that, as more and more businesses come to depend on unified communications solutions; system reliability is of overriding importance. That’s why the company promises to visit the home of every one of installations, twice a year.

    This preventative maintenance visit is carried out by highly skilled support engineers who run a complete series of diagnostic checks to ensure systems are in first-class working order.

    Now is the time to get on the bandwagon and revamp your communication systems to suit 21st century living.

    Please visit http://www.edgevision.co.uk/ for further information about this topic.

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